Digital Marketing Manager (Healthcare)

Deskripsi : Digital Marketing Manager (Healthcare) . Perusahaan : Monroe Consulting Group. Lokasi Kota / Kabupaten : Bekasi

Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of Top-Notch Hospital Chain Provider. Our client is seeking for Digital Marketing Manager position. This job will be based in Bekasi Timur, Indonesia.Job Responsibilities:Develop and execute comprehensive digital marketing strategies aligned with the hospital chain's business goals.Oversee the development of annual and quarterly digital marketing plans, incorporating 360-degree digital marketing tactics.Manage and enhance the hospital chain's online presence, including website optimization, content creation, and user experience improvements.Implement and oversee social media strategies to engage and grow the hospital's audience across various platforms.Lead search engine optimization (SEO) efforts to improve organic search rankings and visibility.Execute and optimize search engine marketing (SEM) campaigns for targeted reach and lead generation.Develop and oversee content marketing strategies, ensuring the creation of relevant and valuable content for different digital channels.Collaborate with internal teams and external partners to produce informative and engaging content, including articles, blogs, videos, and infographics.Implement and manage analytics tools to track key performance indicators (KPIs) and provide regular reports on digital marketing performance.Develop and manage the digital marketing budget, ensuring effective allocation of resources for maximum impact.Collaborate with internal departments, including medical professionals and administrators, to align digital marketing strategies with overall business objectives.Requirements:Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Master's degree is a plus.Minimum of 6 years of experience in digital marketing, with a focus on managing 360-degree digital marketing campaigns.Proven track record of developing and implementing successful digital marketing strategies, preferably within the healthcare or related industry.Strong understanding of SEO, SEM, social media, content marketing, and email marketing best practices.Experience with website management, user experience optimization, and content management systems.Proficiency in using digital marketing tools and analytics platforms.
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